Eczacibasi VitrA opened a showroom in Fiorano Modenese, the heart of the ceramic industry in Italy. Turkiye's Milan Consul General Mehmet Ozoktem and VitrA Karo CEO Hasan Pehlivan attended the opening ceremony held during Cersaie, the world's largest fair.
Operating in 105 international markets, Eczacıbaşı VitrA opened a showroom in Italy. Located in Fiorano Modenese, where the heart of the ceramic industry beats, the new showroom is located in the facility where VitrA's warehouse and office are located on an area of 8 thousand square meters. In addition to the solutions used in the bathroom, VitrA's newest designs are exhibited in the showroom.
The opening of the showroom was held on September 24, simultaneously with Cersaie, the world's largest ceramics fair. Turkiye's Milan Consul General Mehmet Ozoktem, Italy-Turkiye Culture and Friendship Association Vice President Ceyhun Balcioglu and VitrA Karo CEO Hasan Pehlivan attended the opening hosted by VitrA Italy General Manager Fabio Ciucci.
Business partners and customers attended the opening of the showroom, which represents an important step in strengthening VitrA's presence in Italy, one of its strategic markets. Speaking at the opening, where the newest collections reflecting the brand's vision of innovation and growth were previewed, Fabio Ciucci explained how VitrA keeps up with the changing market dynamics and its goals for the future.
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